STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA PT INDOCITRA NIAGA JAYA BANJARMASIN

Abstract

This study aims to find a good marketing strategy to increase the volume of sales at PT Indoctira Niaga Jaya where the problems faced by management is the sales results Biskuat and Oreo in March-August 2015 has decreased due to the price factor, competitors, and consumer interest.The study was conducted with a qualitative descriptive method, which is data obtained directly through interviews with managers and salesmen or marketing divisions in PT Indocitra Niaga Jaya Banjarmasin. The results showed that PT Indocitra Niaga Jaya using three promotional strategies, ie personal selling, direct marketing, and sales promotion. Personal selling is done by offering products to consumers. Direct marketing by using the phone as an intermediary in the sale. Sales promotion by using discount.