Analisis Bauran Pemasaran Untuk Mencapai Target Penjualan Pada PT Borneo Broadband Technology Banjarmasin

Imam Eka Darma; Lydia Goenadhi

Analisis Bauran Pemasaran Untuk Mencapai Target Penjualan Pada PT Borneo Broadband Technology Banjarmasin

Imam Eka Darma, Lydia Goenadhi

Abstract

PT. Borneo Broadband Technology is a private company that provides communication packages to meet the needs of the community in the telecommunications sector. As a provider of communication service packages is a task for PT. Borneo Broadband Technology to choose the right marketing mix so as to increase customers, increase market penetration, and be able to compete in the communications services business. This study aims to determine the marketing mix and what methods have been carried out by PT Borneo Broadband Technology to achieve sales targets.The results showed that the marketing mix carried out, namely products, prices, promotions, places, people, physical evidence, processes, and customer service have all been applied but have not yet gotten maximum results. The possibility that occurs due to the application that is not yet optimal, therefore to optimize it, it is necessary to conduct a gradual evaluation and good performance. The conclusion is that by applying all the marketing mix is expected to achieve the desired sales target.

Keywords

marketing mix, services, internet service provider

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