ANALISIS PENGARUH PROMOSI TERHADAP PENJUALAN SEPEDA MOTOR JENIS SUZUKI PADA DEALER SUZUKI TANJUNG TABALONG

Abstract

The depelopment of automotive industry “motorcyle” in this case in very rapid. Beside supported by facilites given by finance institution, also caused by some special quality of the motorcycle itself. Consumer do need comportable transportation tool for their activities. This research is meant to analize the influence of promotion toward selling of Suzuki motorcycle at Suzuki dealer in Tanjung Tabalong related to personal selling, advertisement, public relation and publicity, and also selling promotion which has  a significan influence toward selling of Suzuki motorcycle at  dealer of Suzuki in Tabalong regency. The main point is developing new product innovation, superiority and propotion aspect. These are done to win the competition and market. The result of research are aimed to: (a) To collaborate together and partially variables of personal selling, advertisement, public relation and publicity and selling promotion which has significant influence toward selling of Suzuki motorcycle; (b) From the four promotion variable, advertisement variable is the most dominant variable in effect of selling Suzuki motorcycle at Suzuki dealers in Tanjung Tabalong South Kalimantan.