ANALISIS PERILAKU PESERTA BELAJAR MENUNDA/BERHENTI BELAJAR DAN STRATEGI PEMASARAN DI LBPP-LIA BANJARMASIN

Abstract

The research is to reveal the reasons why some students postpone or quit studying at LBPP-LIA Banjarmasin and at the same time to find out if the marketing strategy that has been practiced at LBPP-LIA is effective or not in attracting more students to study English there. We have sampled 100 students mostly from high school and college students and employees. This research is considered to be descriptive research that is to analyze the factors that make students postpone or quit studying at LBPP-LIA by using Factor Analysis. The research reveals that LBPP-LIA is very well trusted by the public and very reliable to give quality training in English language and it is supported by its fine facilities in that students feel proud to be there. English is considered getting more and more important so the money they spend for the course worth something. The course is very well established that makes promotion will only a tool to remind potential students to join the course.