PENGARUH PENJAMINAN MUTU YANG DIRASAKAN TERHADAP KEPERCAYAAN ATAS PERSONEL, KEPERCAYAAN ATAS INSTITUSI SERTA LOYALITAS MAHASISWA (STUDI PADA PERGURUAN TINGGI SWASTA DI BANJARMASIN)

Misransyah Akop

Abstract


This study aims to examine and analyze the effect of perceived quality assurance of students’ trust on personnel, students’ trust on the institution, and students’ loyalty, trust in the students’ personnel trust on the institution, and students’ loyalty, and trust in the institutions of the students’ loyalty at PTS in Banjarmasin, South Kalimantan. The population in this study is the students at the private university undergraduate level (S1), Administration and Management course which has been in the VII semester. The sample of this study is 207 respondents. Sampling technique is based on the level of students residing in each of the private universities, with a Proportionate Stratified Random Sampling technique. The analysis used to test the hypothesis in this study is structural equation model (Structural Equation Modeling) with software SPSS/AMOS 22. The results showed that the quality assurance perceived positive and significant effect of trust on personnel, trust on the institutions, and students’ loyalty, trust on personnel perceived the positive and significant impact on the trust over the institution, and students’ loyalty, and trust on the institutions perceived the positive and significant impact on the PTS students’ loyalty in Banjarmasin, South Kalimantan.


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