PENGARUH PERSEPSI TERHADAP PERGESERAN BELANJA KONSUMEN DI GORONTALO

Hapsawati Taan; . Rahmatiah

PENGARUH PERSEPSI TERHADAP PERGESERAN BELANJA KONSUMEN DI GORONTALO

Hapsawati Taan, . Rahmatiah

Abstract

The purpose of this research is to analyze the influence ( perception) against shifting (shifting) in the shopping behavior of traditional markets to modern market. This research was conducted by taking samples of retail consumer sampling technique using random sampling approach using respondent accidental . Data was collected by means of questionnaires and interviews. Data were analyzed quantitatively by using simple linear regression models. The results of this study indicate that the perception of positive and significant effect of the shift. This indicates that consumer perceptions are both influential in increasing consumer spending patterns to decide to shift from traditional markets to modern market in Gorontalo

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