ANALISIS DAMPAK PROGRAM KEMITRAAN TERHADAP PEMASARAN PRODUK USAHA KECIL DAN MENENGAH PADA PT JASA RAHARJA (PERSERO) CABANG KALIMANTAN BARAT

Abstract

Partnership Program is conducted by PT Raharja services (Persero) Branch West Kalimantan include loans to finance the work program and the purchase of capital goods (fixed assets production) such as machinery and production equipment, tools and other production aids that can help improve production and marketing of SME products. Problem now is how the impact of a partnership program implemented PT Raharja services (Persero) Branch West Kalimantan could increase the marketing of SME products into surrogate partner? "If the impact of the partnership program is low, poorly implemented and will hinder the process of marketing the products of SMEs who become surrogate. In accordance with the above problems, the purpose of this study was to determine the impact of Product Marketing Partnership Program Against the Small and Medium Enterprises (SMEs) in PT Raharja services (Persero) Branch West Kalimantan". Within this paper the author uses descriptive method because the study was conducted to describe the condition as it is based on data obtained during the study in the city of Pontianak by taking a sample of the population quesioner well as data collection tools, as well as by taking the object of research on all Small Business owners medium enterprises (SMEs) as partners built on the Partnership and Environment Development Program (PKBL) PT Raharja Services Branch of West Kalimantan. The results with qualitative descriptive approach states that the Impact Partnership Program PT Raharja services (Persero) Branch of West Kalimantan on the amount of turnover PT Following the Partnership Program. Raharja services (Persero) Branch West Kalimantan contained 56.67% owner of SMEs that have a turnover amounts to Rp 1.000.001,00 – Rp 5.000.000,00. This indicates an increase in the number of SMEs with a turnover of the same than before the partnership program that only 46.67% sebayak. And Impact Partnership Program PT Raharja services (Persero) Branch of West Kalimantan on the network marketing of SME products. A total of 64,70% of SME owners who have followed the Partnership Program said the network marketing product they have is good enough so that it can be said PT partnership program. Raharja Services (Limited) have an impact on improving the marketing network of SME products.