ANALISIS SWOT SEBAGAI DASAR PENETAPAN STRATEGI PEMASARAN PADA PERUSAHAAN JAMU CUK SIRIH DI BANJARMASIN

Abstract

This study aims to determine the basis for setting the company's marketing strategy, and one of the methods used is through the SWOT analysis consists of Strength (internal strength), Weakness (internal flaws), Opportunities (external environmental opportunities), Threaths (external environmental threats) are several faktors are identified through some faktors to formulate stratregi companies from field research using descriptive methods by collecting data, classifying and analyzing alternative solutions so as to provide an overview of data collection problems faced in particular by direct interview with the source data. SWOT analysis results show that the strategy adopted by the Vendor is a strategy of growth (Growth) located in quadrant 1 means the company still has a pretty good market opportunities. Growth strategy designed to achieve growth, both in seller, assets, and profi. Banjarmasin cuksirih herbal medicine company faced a very good market opportunity, but on the other hand, the company faces several constraints or internal flaws the focus of the company’s strategy is minimizing the problem of internal problems so that companies can better seize market.