PENGARUH KEPERCAYAAN TERHADAP MINAT BELI ONLINE

Nia Ujia; RR. Siti Munawaroh; Ichsan Mawardi

PENGARUH KEPERCAYAAN TERHADAP MINAT BELI ONLINE

Nia Ujia, RR. Siti Munawaroh, Ichsan Mawardi

Abstract

This study aims to determine whether the Consumer Confidence consists of 3 dimensions, namely 1) competence, 2) integrity, 3) benevolence affects the Interest of students online purchase of STIE Indonesia - Banjarmasin. Type of research used in this research is survey. Population in this research is all student of STIE Indonesia Banjarmasin. This research technique used ppurposive sampling with total sample 40 students. Data collection techniques using questionnaires that have been tested its validity and reliability. Data analysis techniques used to answer the hypothesis is multiple regression. The result of the research shows that 1) competence, does not affect the students of STIE Indonesia Banjarmasin, 2) integrity, positively and significantly influences to the students of STIE Indonesia Banjarmasin, 3) benevolence, positively and significantly influence to students of STIE Indonesia Banjarmasin. Partially, the variables of integrity (X2), and benevolence (X3) have a positive and significant effect on purchase interest (Y), while simultaneously variebel competence (X1), integrity (X2), and benevolence (X3) have positive and significant effect on purchase interest (Y) of students at STIEI - Banjarmasin.

Keywords

competence, integrity, benevolence and purchase interest

Full Text:

PDF (Bahasa Indonesia)

References

Bilson Simamora. 2011, Panduan Riset Perilaku Konsumen, Gramedia Pustaka Utama. Surabaya.

Durianto, Darmadi dkk, 2013, Strategi Penahluk Pasar, Penerbit PT. Gramedia Putaka Utama. Yogyakarta.

Ghazali, Imam, 2012. Aplikasi Analisis Multivariat dengan Program IMB SPSS, Universitas Dipononegoro. Semarang.

Kotler, Philip and Gary Amstrong, 2010, Principles of Marketing (Edisi 13), Person. United States of America.

Kotler, Philip and Keller K.L. 2012. Manajemen Pemasaran. PT Indeks. Jakarta.

Luh Alviolita Kusuma Nusarika, 2015. Pengaruh Persepsi Harga, Kepercayaan, dan Orientasi Belanja terhadap Minat Beli. Studi pada produk fashion Online di Kota Denpasar.

Lorianta, 2017. Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada PT Uni Utama Bahtera Samudra Banjar- masin. Skripsi, Program Sarjana STIE Indonesia Banjarmasin. Banjarmasin.

Mulyana, Yusuf, Fitra, 2016. Pengaruh Kepercayaan, Persepsi Risiko, dan Ke- amanan terhadap Minat Beli Konsumen pada Toko Online (Studi pada Toko Online OLX.Co.Id ).

Mujiyana & Elissa, I. 2013. Analisis Faktor- faktor yang Mempengaruhi Keputusan Pembelian Via Internet pada Toko Online. J@TI Undip, VIII (3):143152.

Mowen dan Minor, 2012. Perilaku Kon- sumen, Ghalia Indonesia. Bogor.

Nurrahmanto. 2015. Pengaruh Kemudahan Penggunaan, Kenikmatan Berbelanja, Pengalaman Berbelanja dan Keperca- yaan Konsumen terhadap Minat Beli

Konsumen di Situs Jual Beli Online Bukalapak.com.

Rosita. 2014. Pengaruh Kepercayaan (Trust) dan ESecurity Seals terhadap Minat Pembelian Konsumen Secara Online: Studi pada Konsumen Kaspay.com di Indonesia.

Rofiq, Ainur, 2007. Pengaruh Dimensi Ke- percayaan (Trust) terhadap Partisipasi Pelanggan E-Commerce. Thesis. Pasca Serjana Fakultas Ekonomi Universitas Briwijaya Malang, Malang.

Sanusi, Anwar, 2011. Metodologi Penelitian Bisnis, Salemba Empat. Jakarta.

Sugiyono. 2008. Metode Penelitian Bisnis. Alfabeta. Bandung Syati’ul Inayah. 2016. Psikologi Perkembangan Masa Puber dan Remaja.

Stiadi Nugroho J. 2011. Perilaku Konsumen: Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran. Prenada Media. Bandung.

Swesstiani, Febby. 2015. Pengaruh Persepsi Harga, Efektivitas Iklan Internet dan Promosi Penjualan terhadap Minat Beli Konsumen Online Zalora. Skripsi Fakultas Ekonomi Universitas Negeri Yogyakarta. Yogyakarta.

Tika Dian. 2014. Pengaruh Harga, Promosi, Kualitas Produk, dan Kepercayaan (Trust) terhadap Minat Beli K-Pop (Korean Pop) Album dengan Sistem Pre Order secara Online. Skripsi, Fakultas Ekonomi Undip. Semarang.

Vivi Susanti, 2013. Kepercayaan Konsumen dalam Melakukan Pembelian Gadget Secara Online, Jurnal Psikologi Industri dan Organisasi, No. 01 (April, 2013), 2

Yoga Utama. 2012. Pengaruh Privasi, Keamanan, Kepercayaan dan Penga- laman Mahasiswa terhadap Niat Bertransaksi Secara Online. Skripsi, UPN Veteran Yogyakarta. Yogyakarta.

Yin, Yee and T.M. Faziharudean. 2010. Factors Affecting Customer Loyalty of Using Internet Banking in Malaysia. Journal of Electronic Banking Systems Faculty of Business and Accountancy. University of Malaysia. Malaysia.