Kepercayaan, Pengalaman Pembelian dan Minat Beli Secara Online Mahasiswa Sekolah Tinggi Ilmu Ekonomi Indonesia Banjarmasin

Michael Gunawan; Norbaiti .

Kepercayaan, Pengalaman Pembelian dan Minat Beli Secara Online Mahasiswa Sekolah Tinggi Ilmu Ekonomi Indonesia Banjarmasin

Michael Gunawan, Norbaiti .

Abstract

The existence of online trading has made it easier for consumers to make purchases. Consumers do not need to come directly to the store, they only need to visit the intended site and determine the goods/services they need. In online purchases, the buyer cannot touch the product directly and can only see through the images available in the online store. Nevertheless, the interest in buying online continues to increase every year. Therefore, the purpose of this study was to determine trust and purchase experience on online buying interest. The sampling technique used was purposive sampling. The number of samples used in this study were 88 respondents. Furthermore, the results of the analysis show that trust and purchase experience significantly have a positive effect on consumer buying interest online in undergraduate students at the Banjarmasin Indonesian School of Economics.

Keywords

online shopping, trust, buying interest, buying experience

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