APRESIASI NASABAH TERHADAP PRODUK PERBANKAN SYARIAH DI KOTA BANJARMASIN

Abstract

The purpose of this study was to analyze in depth about customer appreciation for the Islamic banking institution based on an indicator variable (Syariah Products, Syariah Product benefits, Syariah Product Knowledge, Syariah Bank Profit Sharing, Syariah Bank Communication, Syariah Bank Services, Syariah Bank Location, Bank Syariah Accuracy, Syariah Bank Security, Syariah Bank Environment Leisure) by setting the 100 respondents in the sample in this study, the results are known that all X2 values for all variables (Syariah Products, Syariah Product benefits, Syariah Product Knowledge, Syariah Bank Profit Sharing, Syariah Bank Communication, Syariah Bank Services, Syariah Bank Location, Bank Syariah Accuracy, Syariah Bank Security, Syariah Bank Environment Leisure) is significant at the level of 0.5%, except for variables related to communication problems committed by Syariah Banks is associated with the variables of gender with X2 Count of 6.349, with Asymp. Sig 0.096. This result shows that the communication is established by Syariah as an effort to increase public appreciation not only limited to men, but also must be done to women, because of the potential for Syariah Bank market was not confined to one gender, but have already integrated to all genders.